It has been decided to issue comprehensive instructions on advertising, marketing and sales of financial products / services to all the All India Financial Institutions under the Reserve Bank of India (All India Financial Institutions – Responsible Business Conduct) Directions, 2025. Accordingly, the draft “Reserve Bank of India (All India Financial Institutions - Responsible Business Conduct) Amendment Directions, 2026” has been issued for public comments.

Additional comments or any attachments may also be submitted by email at mcsdorfeedback@rbi.org.in.

Last date for submission of comments is March 4, 2026.

Draft Directions